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SCD Advisory advises Cubane Consulting on their sale to Nous group

Posted On : 29th April 2021

SCD Advisory is pleased to announce that it has advised Cubane Consulting, a management advisory dedicated to education consulting services, on its sale to Nous Group.

Nous Group has bolstered its capabilities in the higher education sector in Australia and beyond with the acquisition of Cubane Consulting.

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Founded in 2009 by Jonathan Blakeman (then Vice President Finance and Operations at University of New South Wales) and Edward Curry-Hyde (formerly at Strategy&), Cubane Consulting is a management advisory dedicated to education consulting services. The 40-strong firm has offices in Sydney, London and Toronto.

Cubane Consulting is also the brain child of UniForum – a world leading benchmarking programme that is used by over fifty universities to assess their administrative expenditures and inject a data-driven approach to strategies for more efficiency. Notable universities using UniForum are the University of Melbourne, London School of Economics, the University of Cambridge, the University of Oxford, and the University of British Columbia.

Having worked together for over a decade “supporting shared university clients around the world to drive transformative change” said Nous Group chief executive Tim Orton, Nous Group has now fully acquired Cubane Consulting.

According to Orton, the pair are an excellent match. Both firms enjoy a leading track record in the education sector, and two companies have a complementary footprint – Nous Group and Cubane Consulting have operations in Australia, the UK & Ireland, and Canada.

“We believe that the insights offered by UniForum coupled with access to Nous Group’s expertise in shaping and implementing improvement programs offers our university clients the opportunity to further strengthen the strategic management of their professional and administrative services,” he said.

Commenting on why his firm joined its larger counterpart (Nous Group has over 400 consultants and staff), Curry-Hyde said: “We are delighted to leveraging the expertise, intellectual property and reputation of Nous. Together we aim to build a global leader in the education sector.”

“We look forward to our clients experiencing the benefits of this partnership,” concluded Orton and Curry-Hyde.

Pierre Briand, Founder of SCD Advisory who advised Cubane said:

 

This deal creates a leader in advisory in the education sector, a key sector for the Australian economy facing today fundamental transformation challenges and opportunities. As in every synergistic deal, the association of Cubane and Nous will generate excellent value-add for their clients in Australia, Canada and in the UK, where both companies are present. We wish our client Cubane, Edward and his team success with Nous.

 

Dr Edward Curry-Hyde, Founder of Cubane group commented:

 

I am delighted for Cubane, their staff and their clients, to join Nous and together build a global leader in the education sector, leveraging the expertise, IP and reputation of Cubane and Nous”. On the role of SCD Advisory, Edward added: “I am grateful to the SCD Advisory team for their tenacity during this covid-19 period and their expertise to find the best partner for Cubane. Pierre and his team have been instrumental in structuring and finalising the deal.

At SCD Advisory, we offer a range of services from deal preparation to transaction execution. Contact us at info@scdadvisory.com to find out more.

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Pierre Briand preview image
Written by: Pierre Briand, Founder & Managing Partner

Pierre brings 25 years of expertise in advising entrepreneurs, with a deep background in management and financial advisory across corporate finance, private banking, and wealth management. His extensive experience includes numerous sell-side and buy-side deals, IPOs, mergers, integrations, and consulting projects for both small businesses and large global corporations. As an established and highly regarded advisor, Pierre is known for his savvy, trusted guidance.

Pierre’s career began in Australia before he moved to France, where he worked with prominent business figures like billionaire François Pinault on M&A deals within the Artemis group. He then founded BC&D, an M&A small-cap firm in Paris, where he managed corporate advisory services across Europe, covering both origination and execution. His work extended beyond transactions, advising entrepreneurs on wealth management strategies to optimise the transition from business ownership.

In Paris, he held advisory roles at the Belgium Family Office (DeGroof) and as a senior private banker and head of the HNW segment for France at JP Morgan. Returning to Australia in 2015, Pierre established the ANZ subsidiary of a UK-headquartered M&A firm, executing 9 M&A transactions across Australia. In 2019, he launched SCD Advisory, where he has since completed 35+ transactions, earning multiple global awards in M&A advisory from 2021 to 2024. Notably, he was named ‘Deal Maker of the Year’ by Finance Monthly in 2022 for his sale of Hypothesis to McKinsey & Co.

Pierre graduated from the Business of Troyes in France and has a postgraduate in Corporate Finance from the University of Caen. He is also a certified Financial Analyst and a Graduate of the Australian Institute of Company Directors (GAICD). Pierre further enhanced his credentials by completing the “Leading Professional Services Firms” program at Harvard Business School. His track record and accolades highlight his dedication to excellence and his exceptional skill in delivering successful outcomes for his clients.

Pierre is French, Australian citizen, Overseas Citizen of India. He is married and has two children. He is passionate about international travel, gastronomy, sailing and golf. As an experienced sailor, his motto in business and life in general is: “We cannot direct the wind, but we can trim the sails”

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