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SCD Advisory acted as sell-side adviser to Terra Schwartz on their sale to the APP Group

Posted On : 01st November 2023

SCD Advisory is pleased to announce that it has advised Terra Schwartz, a Canberra-based Defence specialist consultancy, on its sale to The APP Group.

The acquisition enhances and diversifies The APP Group’s already established Defence business by strengthening its end-to-end procurement, commercial, ICT, workforce and contract management capabilities for complex Defence and federal government agency engagements.

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The APP Group’s Acting Chief Executive Officer, David Simpson, said, “We welcome Terra Schwartz to The APP Group and are excited by the opportunity to grow our end-to-end service offering, supporting our valued government clients. Building our Defence offering is aligned to our growth aspirations for the business which are underpinned by deploying the best technical talent and service experience to our project partnerships.”

Pictured (left to right): Mat Bradley, Chief Executive Defence at The APP Group; Louis Matti, Chief Executive Officer of Terra Schwartz; and Dennis Finn, Chairman & Non-Executive Director of The APP Group.

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Since 1990, The APP Group has provided market-leading advice with the latest industry insights to support the delivery of Defence capability and infrastructure which play a critical role in Defence and national security.

The APP Group’s Chief Executive Defence, Mat Bradley, said, “The APP Group is focussed on supporting Defence and Australia’s security objectives and challenges. This strategic investment further unlocks our capacity to partner with Defence and future project opportunities. Drawing upon the combined strength of our multi-disciplinary consultant network, we bring expertise across the full Defence Capability Lifecycle with a particular focus on providing an Australian owned and operated perspective with industry best practice.”

Headquartered in Canberra, Terra Schwartz specialises in Defence procurement and contract management with a diverse range of projects underway. The team of over 50 staff have extensive skills and capabilities across project and program management, application development and contingent workforce services. Project engagements span Defence and National Security, Government, Law Enforcement and Energy and Infrastructure.

Terra Schwartz Chief Executive Officer, Louis Matti, shared, “Terra Schwartz has established itself over the past six years to be a trusted partner of government through the successful procurement of quality services and capabilities, underpinned by a highly qualified and experienced team. Joining The APP Group supports our growth ambitions and accelerates opportunities for our people to have better career pathways and learning and development opportunities.”

The APP Group is one of only eight companies trusted to develop and deliver large-scale Capital Facility Infrastructure projects for the Department of Defence that support critical military capabilities.

Specialisations include:

  • Government Approvals Process (including the Parliamentary Works Committee)
  • Project Management
  • Procurement, Contracts & Transactions Management
  • Program Management Office
  • Project Controls
  • Business Case Development
  • Capability Document Suite Development
  • Contractor Tender Support
  • Independent Project Governance & Certification Services

This announcement comes as The APP Group’s continues its strong partnership with Defence on projects including the redevelopment of HMAS Harman and DTSO Fishermans Bend.

Louis Matti (CEO of Terra Schwartz) commented:

 

We are extremely grateful for the role that Pierre and the team played in this transaction. Their involvement was key to minimising overall disruptions and supporting business continuity for the senior management. Throughout the process they always put our interests first and were highly efficient to work with. We are very excited to strengthen the defense capabilities of APP Group, grow as a combined organisation and continue to provide value to both new and existing clients!

 

Pierre Briand (Founder of SCD Advisory) added:

 

SCD was pleased to support Terra Schwartz on this transaction in achieving a great outcome and wish the team continued success within APP Group. For SCD, this is the 5th PMO transaction we’ve completed which reinforces the strong interest that remains present in this sector. We remain confident in our ability to successfully execute transactions involving public sector consultancies given our strong track record in this sector.

At SCD Advisory, we offer a range of services from deal preparation to transaction execution. Contact us at info@scdadvisory.com to find out more.

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Pierre Briand preview image
Written by: Pierre Briand, Founder & Managing Partner

Pierre brings 25 years of expertise in advising entrepreneurs, with a deep background in management and financial advisory across corporate finance, private banking, and wealth management. His extensive experience includes numerous sell-side and buy-side deals, IPOs, mergers, integrations, and consulting projects for both small businesses and large global corporations. As an established and highly regarded advisor, Pierre is known for his savvy, trusted guidance.

Pierre’s career began in Australia before he moved to France, where he worked with prominent business figures like billionaire François Pinault on M&A deals within the Artemis group. He then founded BC&D, an M&A small-cap firm in Paris, where he managed corporate advisory services across Europe, covering both origination and execution. His work extended beyond transactions, advising entrepreneurs on wealth management strategies to optimise the transition from business ownership.

In Paris, he held advisory roles at the Belgium Family Office (DeGroof) and as a senior private banker and head of the HNW segment for France at JP Morgan. Returning to Australia in 2015, Pierre established the ANZ subsidiary of a UK-headquartered M&A firm, executing 9 M&A transactions across Australia. In 2019, he launched SCD Advisory, where he has since completed 35+ transactions, earning multiple global awards in M&A advisory from 2021 to 2024. Notably, he was named ‘Deal Maker of the Year’ by Finance Monthly in 2022 for his sale of Hypothesis to McKinsey & Co.

Pierre graduated from the Business of Troyes in France and has a postgraduate in Corporate Finance from the University of Caen. He is also a certified Financial Analyst and a Graduate of the Australian Institute of Company Directors (GAICD). Pierre further enhanced his credentials by completing the “Leading Professional Services Firms” program at Harvard Business School. His track record and accolades highlight his dedication to excellence and his exceptional skill in delivering successful outcomes for his clients.

Pierre is French, Australian citizen, Overseas Citizen of India. He is married and has two children. He is passionate about international travel, gastronomy, sailing and golf. As an experienced sailor, his motto in business and life in general is: “We cannot direct the wind, but we can trim the sails”

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