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SCD Advisory acted as sell-side adviser to Chrome Consulting on their sale to Atturra

Posted On : 22nd November 2024
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SCD Advisory is pleased to announce that it has advised Chrome Consulting, a leading Melbourne-based OpenText Enterprise Content Management partner, on its sale to Atturra.

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Chrome is redefining end-to-end ECM services within the SAP ecosystem, delivering seamless services from strategic advisory through to implementation and ongoing support. With an impressive track record, Chrome empowers SAP customers on their S/4 HANA data optimization, decommissioning and transformation journeys. Chrome consistently drives results that improve cyber resilience, accelerate efficiency and unlock value for clients.

CEO of Atturra, Stephen Kowal, said:

“This is yet another exciting acquisition for Atturra that makes us a true market leader in ECM in Australia, an important and growing segment of the IT services market. The synergies between our service offerings and the cultural alignment of both companies are very strong. Chrome’s core offerings and its industry solutions strengthen Atturra’s portfolio, and we see significant upside in the potential to expand into enterprise solutions, something I mentioned in the FY24 Annual Results Presentation.

This is another great step in Atturra’s strategy of picking leading technologies, as part of our technology strategy, and focusing on being a market leader, ensuring we can offer best-in-class solutions to our clients.”

CEO of Chrome, Mark Frear, said:

“This is an exciting move for Chrome accelerating the next stage of growth as Atturra brings a similar partner-friendly attitude and culture while adding significant complementary capabilities in service delivery managed support and a different customer base. Combined, the acquisition will allow us all to tackle the significant opportunities ahead and deliver even more customer success. With Atturra we can address the SAP ecosystem’s needs more effectively as the deadline for SAP ECC approaches”

Regarding SCD Advisory’s role, Mark Frear added:

 

We are very excited about our new chapter with Atturra, which will allow us to exemplify our enterprise content management capability further. We were impressed by the efficiency and expertise the SCD team brought to managing the entire process. Their in-depth experience with the buyer, combined with their strong sector knowledge, made the transaction seamless and highly effective for us.

 

Pierre Briand founder of SCD Advisory concluded:

 

We are delighted to have assisted Mark, Athol and Daniel on this exciting milestone and we are looking forward to watching both parties achieving their growth ambitions. This marks the 3rd successful deal we’ve completed with Atturra, and further strengthens our track record in the IT services sector, particularly in OpenText/SAP. We wish Chrome and Atturra great success in their next journey.

At SCD Advisory, we offer a range of services from deal preparation to transaction execution. Contact us at info@scdadvisory.com to find out more.

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Pierre Briand preview image
Written by: Pierre Briand, Founder & Managing Partner

Pierre brings 25 years of expertise in advising entrepreneurs, with a deep background in management and financial advisory across corporate finance, private banking, and wealth management. His extensive experience includes numerous sell-side and buy-side deals, IPOs, mergers, integrations, and consulting projects for both small businesses and large global corporations. As an established and highly regarded advisor, Pierre is known for his savvy, trusted guidance.

Pierre’s career began in Australia before he moved to France, where he worked with prominent business figures like billionaire François Pinault on M&A deals within the Artemis group. He then founded BC&D, an M&A small-cap firm in Paris, where he managed corporate advisory services across Europe, covering both origination and execution. His work extended beyond transactions, advising entrepreneurs on wealth management strategies to optimise the transition from business ownership.

In Paris, he held advisory roles at the Belgium Family Office (DeGroof) and as a senior private banker and head of the HNW segment for France at JP Morgan. Returning to Australia in 2015, Pierre established the ANZ subsidiary of a UK-headquartered M&A firm, executing 9 M&A transactions across Australia. In 2019, he launched SCD Advisory, where he has since completed 35+ transactions, earning multiple global awards in M&A advisory from 2021 to 2024. Notably, he was named ‘Deal Maker of the Year’ by Finance Monthly in 2022 for his sale of Hypothesis to McKinsey & Co.

Pierre graduated from the Business of Troyes in France and has a postgraduate in Corporate Finance from the University of Caen. He is also a certified Financial Analyst and a Graduate of the Australian Institute of Company Directors (GAICD). Pierre further enhanced his credentials by completing the “Leading Professional Services Firms” program at Harvard Business School. His track record and accolades highlight his dedication to excellence and his exceptional skill in delivering successful outcomes for his clients.

Pierre is French, Australian citizen, Overseas Citizen of India. He is married and has two children. He is passionate about international travel, gastronomy, sailing and golf. As an experienced sailor, his motto in business and life in general is: “We cannot direct the wind, but we can trim the sails”

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