SCD Advisory acted as sell-side adviser to Adopt & Embrace on their sale to Rapid Circle

This is the second acquisition this year for Rapid Circle after successfully acquiring and integrating Insync Technology in March. The news demonstrates Rapid Circle’s ongoing commitment to becoming the preeminent Microsoft Partner across Australia, India & Europe.

According to Stewart Bairstow, Australian CEO, Rapid Circle, Adopt & Embrace presents “an exciting opportunity for us, as a Microsoft partner, to break the mould of traditional technology focused organisations. Adopt & Embrace don’t actually deploy the technology, they specifically focus on the human aspects of technology change, adoption, and business improvement. This is something we have always done but Adopt & Embrace take it to the next level.”

Since it was founded in 2015, Adopt & Embrace has won multiple awards for its outstanding change management work with high profile Australian customers.  Projects over the last 18 months include helping deliver Australia’s first large scale virtual creditors meeting as part of Deloitte’s administration of Virgin Australia and accelerating Youi’s workplace transformation.

“Rapid Circle is on a mission to help customers unlock the full potential of the cloud and embed the right mindset, skillset and toolset to thrive in the rapid circle of change. We are very excited to welcome Adopt & Embrace to significantly enhance our efforts to help customers improve their digital dexterity and amplify impact,” adds Bairstow.

Paul Woods, Founder, Adopt & Embrace shares Bairstow’s excitement.

“Becoming part of Rapid Circle helps us accelerate our ambition to make an impact on a global scale. Along with the team, I am excited about the opportunities this opens up to grow together with Rapid Circle, and to unlock even more value for our shared customers,” says Woods.

The acquisition strengthens Rapid Circle’s already leading expertise in the sustainable adoption of Microsoft 365 whilst also bolstering the business’ workplace transformation offerings, specifically those focused on people and business outcomes.

Bairstow also advised that Rapid Circle will deploy 10 Adopt & Embrace staff to its existing change management practice across Australia (Brisbane, Melbourne, and Perth) and New Zealand. Woods will continue to drive thought leadership and growth as part of the Adopt & Embrace business unit.

On the role of SCD Advisory, Paul Woods added:

I am very thankful to the SCD Advisory team for their advice and guidance throughout the process: A simple deal in your world but it has made a world of difference for me!

Pierre Briand founder of SCD Advisory concluded:

This deal is a symbol of continuity in our core businesses: 4th Microsft partner we represented on the sell-side, 2nd Australian business sold to Rapid Circle in a cross border deal during covid-19, and a lot of synergies between our two ex-clients as we sold Insync to Rapid Circle a few months ago! We wish all three of them great success in building in Australia a leader within the Microsoft eco-system! A congrats message to Paul who has built very solid foundations and reputation for the next stage of growth of his business.

At SCD Advisory, we offer a range of services from deal preparation to transaction execution. Contact us at info@scdadvisory.com to find out more.