SCD Advisory acted as exclusive sell side advisor to Advancy Australia on its sale to PwC Australia

PwC Australia is continuing to invest in the experienced capabilities that clients need to navigate a rapidly changing business environment, announcing today the acquisition of Advancy Australia, the specialist value creation and commercial due diligence firm.

Completed on September 30, the acquisition will see Advancy Australia founders Carl Brostrom and David Thevenon join the PwC Australia partnership, along with their team. The move strengthens PwC Australia’s value creation and commercial due diligence capabilities, complementing its existing deals, tax and transaction advisory services.

Responding to an increasingly complex and AI-enabled market, the acquisition reflects PwC’s global focus on building differentiated expertise that helps clients identify growth opportunities, execute their transformation and then work with them on operations to create long-term value.

For the deals business, this means bringing together specialist capabilities from across the firm to provide clients with greater value and more connected support throughout the deals and transformation lifecycle.

“The nature of advisory is changing. Clients are looking for experienced professionals and deeper sector expertise, more integrated support and partners who can help them move from strategic decisions to outcomes. Advancy Australia strengthens our ability to support clients across the investment and deals lifecycle, combining specialist commercial due diligence and value creation expertise with PwC’s broader deals, industry and transformation capabilities.”

PwC Australia has one of the country’s leading full-service deals advisory businesses, trusted by corporate and private equity clients to help shape, execute and realise value from their most important strategic decisions. In FY26, the business delivered high double-digit growth, underscoring the strength of the platform and the confidence clients place in PwC to help them navigate complexity, volatility and chang

PwC Australia’s Deals Leader, Kushal Chadha, said: “Clients are making more complex deal decisions and are looking for sharper commercial insight and more integrated support before, during and after transactions. They’re also looking for more than just advice, they want a connected journey across the transaction lifecycle. We’re pleased to welcome Carl, David and their team to PwC to help us enhance that support, and our focus is on a smooth transition for our clients and our people.”

Advancy Australia co-founder Carl Brostrom said: “Since 2013, we have established a strong reputation for advising leading private equity investors and corporate clients in Consumer, Healthcare and Industrials. PwC’s scale, breadth of capabilities and deep industry expertise will enable us to offer our clients greater support across the full strategy and transaction lifecycle.”

Advancy Australia co-founder David Thevenon said: “We are thrilled to be joining PwC Australia. The combination brings together two highly complementary teams and creates an exciting opportunity for our clients and our people. It will enable our amazing team of people to build their career in the pre-eminent professional services firm.”

Advancy Australia is an independent partner of the Advancy network. The acquisition is part of PwC Australia’s broader investment in the future of advisory, which aims to build the specialist expertise, industry capability and integrated delivery models that clients increasingly require as they navigate growth, transformation and reinvention.

It also reflects a broader focus on bringing together complementary capabilities across the firm, enabling clients to access deeper expertise through a more connected advisory experience. As organisations respond to emerging technologies, evolving business models and increasing market complexity, PwC continues to invest in the capabilities that help clients move from strategy to execution and sustained value creation.

On the role of SCD Advisory, David Thevenon (Co-Founder and Senior Partner) said:

Joining PwC gives us the platform to to expand our offering for our private equity clients including broader sector coverage and deeper deal teams, functional expertise and value creation across the value chain. It’s the natural next step for the business we’ve built, and one that opens up real opportunities to expand our PE portfolio. SCD understood exactly what we needed from this transaction and were with us every step of the way to get there.

Carl Brostrom (Co-Founder and Senior Partner) added:

What has always mattered most to us is the quality of work we deliver for our clients, and that doesn’t change. If anything, being part of PwC lets us deliver it at greater scale and with more resources behind us. SCD ran a genuinely tight, well-managed process and kept things moving without ever losing sight of what mattered to us commercially.

Pierre Briand, Founder of SCD Advisory added:

Supporting entrepreneurs in finding the right home for their consultancy is core to SCD Advisory’s mission. Carl and David have built a sterling reputation within the CDD/VDD ecosystem, and its combination with PwC offers clients a powerful and complementary set of services. We wish David, Carl, and PwC every success as they embark on this next chapter together!

At SCD Advisory, we offer a range of services from deal preparation to transaction execution. Contact us at info@scdadvisory.com to find out more.