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SCD Advisory acted as sell-side adviser to Aodigy on their sale to Capgemini
SCD Advisory is pleased to announce that it has advised Aodigy Asia Pacific Pte Limited, a Singapore-based company specialising in digital transformation on the Salesforce platform, on its sale to Capgemini.
With its customer experience consultants and developers, the deal further strengthens Capgemini’s ability to deliver end-to-end digital transformation at scale across the region.
“Companies and public sector departments are looking for ways to deliver exceptional personalized experiences while continuously reinventing their businesses and offerings,” said Olaf Pietchner, CEO of APAC at Capgemini and member of the Group Executive Committee. “We are responding to this client demand by creating one of the region’s largest and most awarded customer experience teams specializing in the Salesforce ecosystem. I am delighted that Aodigy Asia Pacific is now part of this ambition and am looking forward to welcoming them to the team.”
Aodigy Asia Pacific currently offers a full suite of Salesforce ecosystem customer engagement solutions, including sales optimisation, customer interaction, cloud migration and business process automation, through its operations in Singapore and Vietnam.
“Our expertise and insight in customer relationship management, business and technology are a strong fit with Capgemini’s digital transformation capabilities,” said Tjioe Yeow Chong, Co-Founder and Partner of Aodigy Asia Pacific. “Joining Capgemini means we will be able to offer new career opportunities for our highly skilled people and provide our clients in Singapore and Vietnam with access to the scale and breadth of Capgemini’s world-class end to end business solutions.”
This acquisition is Capgemini’s fifth in Asia Pacific over the past 24 months and supports its vision to deliver sustainable business value to clients across the region with market-leading digital, data and cloud services.
Regarding SCD Advisory’s role, YC Tijoe and Joseph Tey (Co-Founders, Aodigy) commented:
We are thankful to Pierre and his team, for their financial and strategic support on this cross-border deal. We are pleased to have found the right home for Aodigy and our staff. Appointing SCD Advisory as our exclusive M&A advisor helped to accelerate the process, despite working under 100% remote conditions!
Pierre Briand (Founder, SCD Advisory) added:
We were pleased to support Aodigy in this global transaction, involving parties across three continents! Aodigy is a leading Asia-based CRM consultancy, providing expert advisory and implementation services in the Salesforce ecosystem. We wish Tijoe and Joseph great success with continuing their growth strategy as part of Capgemini.
At SCD Advisory, we offer a range of services from deal preparation to transaction execution. Contact us at info@scdadvisory.com to find out more.
Written by: Pierre Briand, Founder & Managing Partner
Pierre brings 25 years of expertise in advising entrepreneurs, with a deep background in management and financial advisory across corporate finance, private banking, and wealth management. His extensive experience includes numerous sell-side and buy-side deals, IPOs, mergers, integrations, and consulting projects for both small businesses and large global corporations. As an established and highly regarded advisor, Pierre is known for his savvy, trusted guidance.
Pierre’s career began in Australia before he moved to France, where he worked with prominent business figures like billionaire François Pinault on M&A deals within the Artemis group. He then founded BC&D, an M&A small-cap firm in Paris, where he managed corporate advisory services across Europe, covering both origination and execution. His work extended beyond transactions, advising entrepreneurs on wealth management strategies to optimise the transition from business ownership.
In Paris, he held advisory roles at the Belgium Family Office (DeGroof) and as a senior private banker and head of the HNW segment for France at JP Morgan. Returning to Australia in 2015, Pierre established the ANZ subsidiary of a UK-headquartered M&A firm, executing 9 M&A transactions across Australia. In 2019, he launched SCD Advisory, where he has since completed 35+ transactions, earning multiple global awards in M&A advisory from 2021 to 2024. Notably, he was named ‘Deal Maker of the Year’ by Finance Monthly in 2022 for his sale of Hypothesis to McKinsey & Co.
Pierre graduated from the Business of Troyes in France and has a postgraduate in Corporate Finance from the University of Caen. He is also a certified Financial Analyst and a Graduate of the Australian Institute of Company Directors (GAICD). Pierre further enhanced his credentials by completing the “Leading Professional Services Firms” program at Harvard Business School. His track record and accolades highlight his dedication to excellence and his exceptional skill in delivering successful outcomes for his clients.
Pierre is French, Australian citizen, Overseas Citizen of India. He is married and has two children. He is passionate about international travel, gastronomy, sailing and golf. As an experienced sailor, his motto in business and life in general is: “We cannot direct the wind, but we can trim the sails”
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