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The Checklist Before Selling Your Company

Posted On : 12th September 2024

Preparing your company for a sale requires strategic planning well in advance, ideally starting up a few years before the actual transaction. Here’s a roadmap of key steps to maximise value and ensure a smooth sale process:

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  1. Strengthen Financial Performance: Improve Profit Margins: Begin by enhancing profitability. This could involve streamlining operations, reducing costs, and increasing pricing efficiency. Stabilise Revenue: Build consistent and predictable revenue streams, such as long-term contracts or subscription models, to make the business more attractive. Clean Up Financial Statements: Ensure your financials are clear, accurate, and up to industry standards. Work with an accountant to audit or prepare your books to reflect a true and fair view of the business. Optimise Working Capital: Maximise cash flow by improving working capital management, such as collecting receivables faster and extending payment terms with suppliers.
  2. Diversify Customer Base Minimise Customer Concentration: Buyers see risk when a company is overly reliant on a few key customers. Work on diversifying your client base to spread risk and improve valuation. Increase Recurring Revenue: Recurring or contractual revenue streams are highly valued in most industries, so develop ways to increase the proportion of predictable income.
  3. Build a Strong Management Team Reduce Founder Dependence: Buyers are cautious when the business depends too much on the owner. Create a management team that can run the business independently of your involvement. Train and Empower Leadership: Identify key leaders within your organisation and ensure they have the skills and training to take on more responsibility over time.
  4. Tidy Up Legal and Compliance Matters Review Contracts and Agreements: Ensure that all customer, supplier, and employee agreements are documented and up to date. Buyers value companies with strong legal protections and well-negotiated contracts. Ensure Compliance: Make sure your company complies with industry regulations, tax obligations, and legal requirements to avoid potential liabilities during due diligence.
  5. Build a Competitive Edge Differentiate Your Business: Emphasise what makes your business stand out in the market. This could be intellectual property, proprietary technology, or a unique market position. Develop Intellectual Property (IP): If applicable, secure patents, trademarks, and copyrights. Strengthening your company’s IP portfolio can add significant value.
  6. Focus on Sustainable Growth Develop a Clear Growth Strategy: Buyers are interested in companies with long-term growth potential. Develop and implement a solid growth plan, focusing on new markets, product lines, or geographical expansion. Maintain Steady Performance: Avoid sharp spikes in revenue or profitability just before selling. A steady, predictable growth pattern is more attractive to buyers.
  7. Optimise Business Processes Streamline Operations: Make your business as efficient as possible. This could involve automating processes, investing in technology, and improving systems to enhance scalability. Document Procedures: Ensure all key business processes are well-documented and easily transferable. This makes it easier for buyers to step in and run the business.
  8. Understand Market Valuation Engage with Advisors: Consult with M&A advisors or investment bankers to understand the current market valuation of companies like yours. They can help you identify value drivers and set realistic expectations for your sale. Benchmark Against Competitors: Keep track of industry trends, especially in terms of valuations and recent deals, to help you gauge what buyers may be willing to pay.
  9. Prepare for Due Diligence Organise Financial and Legal Documents: Start gathering important documentation such as tax returns, financial statements, contracts, and employee records. This will make the due diligence process faster and smoother. Address Potential Risks: Identify and mitigate any business risks that could be red flags during due diligence, such as outstanding litigation, tax issues, or major customer dependencies.
  10. Build Relationships with Potential Buyers: Network with Industry Players: Start developing relationships with potential buyers, including competitors, private equity firms, and strategic investors. Engaging early can help position your company as an attractive acquisition target. Consider Future Alignment: Identify what type of buyer would align with your long-term vision, whether that’s a strategic acquirer, financial investor, or another type of buyer.

By following these steps, you’ll not only maximise the value of your business but also ensure a smoother transition when the time comes to sell.

At SCD Advisory, we offer a range of services from deal preparation to transaction execution. Contact us at info@scdadvisory.com to find out more.

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Pierre Briand preview image
Written by: Pierre Briand, Founder & Managing Partner

Pierre brings 25 years of expertise in advising entrepreneurs, with a deep background in management and financial advisory across corporate finance, private banking, and wealth management. His extensive experience includes numerous sell-side and buy-side deals, IPOs, mergers, integrations, and consulting projects for both small businesses and large global corporations. As an established and highly regarded advisor, Pierre is known for his savvy, trusted guidance.

Pierre’s career began in Australia before he moved to France, where he worked with prominent business figures like billionaire François Pinault on M&A deals within the Artemis group. He then founded BC&D, an M&A small-cap firm in Paris, where he managed corporate advisory services across Europe, covering both origination and execution. His work extended beyond transactions, advising entrepreneurs on wealth management strategies to optimise the transition from business ownership.

In Paris, he held advisory roles at the Belgium Family Office (DeGroof) and as a senior private banker and head of the HNW segment for France at JP Morgan. Returning to Australia in 2015, Pierre established the ANZ subsidiary of a UK-headquartered M&A firm, executing 9 M&A transactions across Australia. In 2019, he launched SCD Advisory, where he has since completed 35+ transactions, earning multiple global awards in M&A advisory from 2021 to 2024. Notably, he was named ‘Deal Maker of the Year’ by Finance Monthly in 2022 for his sale of Hypothesis to McKinsey & Co.

Pierre graduated from the Business of Troyes in France and has a postgraduate in Corporate Finance from the University of Caen. He is also a certified Financial Analyst and a Graduate of the Australian Institute of Company Directors (GAICD). Pierre further enhanced his credentials by completing the “Leading Professional Services Firms” program at Harvard Business School. His track record and accolades highlight his dedication to excellence and his exceptional skill in delivering successful outcomes for his clients.

Pierre is French, Australian citizen, Overseas Citizen of India. He is married and has two children. He is passionate about international travel, gastronomy, sailing and golf. As an experienced sailor, his motto in business and life in general is: “We cannot direct the wind, but we can trim the sails”

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