SCD Advisory acted as sole M&A adviser to Carnac Group on their sale to VISEO

Carnac Group is an award-winning Salesforce consulting partner serving businesses across Australia and New Zealand. With a compound annual growth rate of 57% and headcount increasing from seven to 30 in the past four years, Carnac Group’s commitment to delivering high-quality Salesforce consulting services is a story of sustained, organic growth. Carnac Group’s accomplishments include winning the global Salesforce Partner Innovation Award for Consulting Partners (up-to-200 employees) for the Salesforce Customer 360 implementation for Australian homebuilder, Rawson Group.

Pierre-Francois Vieau, Senior VP at VISEO APJ, said that “VISEO Australia is delighted to welcome Carnac to our team. We share similar cultures and vision, and our synergies position us perfectly to become a top 3 Salesforce player in ANZ in the next 3 years. This acquisition reflects our commitment to the Salesforce partnership and the ANZ market.”

Carnac Group’s strong track record advising businesses in manufacturing, property, construction and consumer goods sectors augments VISEO’s existing focus on the public sector, financial services and not-for-profits.

Post-deal, VISEO’s Salesforce practice now has a team of 70 staff, positioning VISEO as a key player in the ANZ region.

The combined business will be led by existing VISEO Australia’s VP, James Keaney. “It was important for us to align with an organisation that shared similar aspirations, and the new practice has a values-led culture committed to making a positive impact for our clients,” said James.

Vincent Motte, Managing Director at Carnac Group becomes the Salesforce practice lead at VISEO Australia. “Combining the industry experience of Carnac Group and the delivery excellence of VISEO creates a major Salesforce player in the ANZ market. We are excited to leverage our combined strengths to deliver even more value and innovation to our clients,” Vincent said.

On the role of SCD Advisory, Vincent commented:

We look forward to joining the Viseo family which provides us with enhanced capabilities that will support the growth of our team, our clients and our partners. We’d like to thank Pierre and the SCD team for their guidance and support in navigating this transaction. The team was great to work which allowed for a very efficient transaction. We could really benefit from their invaluable experience in the sector. Exciting times ahead!

Pierre Briand (Founder of SCD Advisory) added:

SCD Advisory was pleased to support Carnac Group on this transaction and wish them all the best with Viseo. This deal reaffirms the continued strong interest in the fast-growing Salesforce ecosystem. For SCD, this is our fourth Salesforce deal, our third transaction since the start of 2023 and another cross-border deal. This is a typical transaction for us: a people and IP-based private business joining a large international group to deliver a growth strategy in Australia.

At SCD Advisory, we offer a range of services from deal preparation to transaction execution. Contact us at info@scdadvisory.com to find out more.