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SCD Advisory acted as sell-side adviser to Delacon on their sale to Volaris Group

Posted On : 20th December 2023

SCD Advisory is pleased to announce that it has advised Delacon, a leading provider of Call Tracking, Call Management and Speech Analytics solutions, on its sale to Volaris Group.

Delacon works with businesses, enterprises, agencies and government organizations globally, to measure advertising campaign performance and help them confidently optimise their campaigns. Delacon is headquartered in Sydney, Australia, with a support & development office in India.

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“We are excited to have Delacon join the Volaris family and look forward to mutual growth through the exchange of knowledge, resources, and skills,” said Joe Westhuizen, Group Leader, Volaris Group.

Established in 2003 by Michael Center, Delacon initially focused on Interactive Voice Response (IVR) and VOIP solutions before branching out into the full suite of call-related marketing solutions they provide today.

Delacon joins a growing portfolio of marketing management firms at Volaris Group, including ClickDimensions and Crosscap, and will work closely with businesses within the same industry to share best practices. The Delacon team will operate independently under the continued leadership of Michael Center, reporting to Joe Westhuizen.

“Delacon’s acquisition by Volaris Group is a great strategic move, offering us the best of both worlds: the support of a global entity and the autonomy to continue as an independent business. We are eager to utilize Volaris’s expertise in growing technology businesses to enhance our reach and capabilities,” said Michael Center, Chief Executive Officer of Delacon.

Pierre Briand (Founder of SCD Advisory) commented:

 

We were pleased to support Delacon, an advanced call tracking and analytics Saas platform, as the M&A advisor in this global transaction involving 3 continents (Australia, India and North America), fully leveraging our strong cross-border expertise. In the current market conditions, software continues to be an attractive sector with strong buyer activity and appetite. We wish Michael and the Delacon’s team all the best with Volaris!

 

Michael Center (CEO of Delacon) added on SCD Advisory’s role:

 

A key criteria for us was working with an M&A advisor that understands the IT & Software landscape and has significant cross-border experience, given that Delacon has a presence in Australia, India and Japan. SCD Advisory over-delivered with an end-to-end M&A process to find an international buyer that is the right fit for our team and support our ambition to grow. I am excited for the next chapter with Volaris and pleased that the Delacon brand will continue to operate under the new structure.

At SCD Advisory, we offer a range of services from deal preparation to transaction execution. Contact us at info@scdadvisory.com to find out more.

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Pierre Briand preview image
Written by: Pierre Briand, Founder & Managing Partner

Pierre brings 25 years of expertise in advising entrepreneurs, with a deep background in management and financial advisory across corporate finance, private banking, and wealth management. His extensive experience includes numerous sell-side and buy-side deals, IPOs, mergers, integrations, and consulting projects for both small businesses and large global corporations. As an established and highly regarded advisor, Pierre is known for his savvy, trusted guidance.

Pierre’s career began in Australia before he moved to France, where he worked with prominent business figures like billionaire François Pinault on M&A deals within the Artemis group. He then founded BC&D, an M&A small-cap firm in Paris, where he managed corporate advisory services across Europe, covering both origination and execution. His work extended beyond transactions, advising entrepreneurs on wealth management strategies to optimise the transition from business ownership.

In Paris, he held advisory roles at the Belgium Family Office (DeGroof) and as a senior private banker and head of the HNW segment for France at JP Morgan. Returning to Australia in 2015, Pierre established the ANZ subsidiary of a UK-headquartered M&A firm, executing 9 M&A transactions across Australia. In 2019, he launched SCD Advisory, where he has since completed 35+ transactions, earning multiple global awards in M&A advisory from 2021 to 2024. Notably, he was named ‘Deal Maker of the Year’ by Finance Monthly in 2022 for his sale of Hypothesis to McKinsey & Co.

Pierre graduated from the Business of Troyes in France and has a postgraduate in Corporate Finance from the University of Caen. He is also a certified Financial Analyst and a Graduate of the Australian Institute of Company Directors (GAICD). Pierre further enhanced his credentials by completing the “Leading Professional Services Firms” program at Harvard Business School. His track record and accolades highlight his dedication to excellence and his exceptional skill in delivering successful outcomes for his clients.

Pierre is French, Australian citizen, Overseas Citizen of India. He is married and has two children. He is passionate about international travel, gastronomy, sailing and golf. As an experienced sailor, his motto in business and life in general is: “We cannot direct the wind, but we can trim the sails”

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