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SCD advises Future Friendly on their sale to EY
Future Friendly, established in 2004, is a digital product strategy and development studio.
EY is a professional services partnership with global operations.
Deal Rationale 
SCD Approach 
SCD Value Add 
Overview
Go-To-Market to Closing 14 months
Potential Buyers Approached 28
Advisors
Sell Side Lawyers Ironcore Law
Buy Side Lawyers Corrs Chambers Westgarth
Buy Side Financial Advisor Internal
Deal Rationale
The sellers sought to enhance credibility for delivering projects to larger clients while providing staff with greater development opportunities and long-term career paths.
EY aimed to acquire a key missing capability in their services – specifically a digital studio – while maintaining Future Friendly’s branding within EY.
The deal enabled Future Friendly’s founders to become EY partners, with the business forming EY’s new business transformation offering for clients across Oceania.
SCD Approach
Future Friendly engaged SCD for advisory services following an approach from a Big 4 consultancy, due to SCD’s experience with strategy consulting firms. Given the highly active market and demand for digital transformation skills, SCD implemented a full sale process. SCD handled much of the preliminary bidder Q&A and prepared the management team for a significant number of management presentations, ensuring the process moved efficiently.
SCD Value Add
SCD brought deep expertise in dealing with partnership-based buyers and leveraged its strong credibility in the local professional services market. This experience allowed SCD to generate substantial interest and secure 3 offers. By strategically guiding Future Friendly through the process, SCD facilitated the selection of EY as the acquirer due to its strong cultural and strategic fit.
Their sector expertise in consulting was demonstrated during the deal and we benefited greatly from their knowledge of the M&A process.
Co-Founder, Future Friendly
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