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SCD advises Adopt & Embrace on their sale to Rapid Circle
Adopt & Embrace Pty Ltd is a specialist Microsoft change and adoption consultancy and a member of the Modern Workplace Alliance.
Rapid Circle is a Dutch-owned, Australian Microsoft Partner.
Deal Rationale 
SCD Approach 
SCD Value Add 
Overview
Go-To-Market to Closing 2 months
Bilateral Discussion 1 to 1
Advisors
Sell Side Lawyers Maddocks
Buy Side Lawyers Thomson Geer / JBLaw
Buy Side Financial Advisor McGrathNicol
Deal Rationale
The transaction allowed Rapid Circle to gain valuable Microsoft change and adoption capabilities, which could be cross-sold into their existing client base, while the seller, Paul, took on global managerial responsibilities within the organisation.
SCD Approach
Adopt & Embrace engaged SCD for advice on managing an approach and setting market valuation expectations due to our deep knowledge of the IT M&A market, particularly within the Microsoft partner ecosystem. With SCD already familiar with the buyer, the process was streamlined, and client synergies between Adopt & Embrace and Insync Technology were evident, making the business case clear from the outset.
SCD Value Add
SCD delivered significant value by drawing on our deep expertise in the Microsoft partner ecosystem and extensive experience with cross-border transactions. Our solid track record, including a previous successful deal with Rapid Circle, allowed us to facilitate a highly efficient process. The fact that both the vendor and acquirer engaged the same advisors from the prior transaction streamlined communication and decision-making, which accelerated due diligence, contract signing, and closing – all completed within just one month.
Thanks Pierre for your advice and guidance throughout the process: A simple deal in your world but it has made a world of difference for me.
Founder, Adopt & Embrace
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