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SCD advises Insync Technology on their sale to Rapid Circle
Insync Technology Pty Ltd is a 45+ person Brisbane-based Microsoft Modern Workplace Partner.
Rapid Circle is a Dutch-owned, Australian Microsoft Partner.
Deal Rationale 
SCD Approach 
SCD Value Add 
Overview
Advisory & Preparation 12 months
Go-To-Market to Closing 12 months
Potential Buyers Approached 60
Advisors
Sell Side Lawyers Maddocks
Buy Side Lawyers Thomson Geer / JBLaw
Buy Side Financial Advisor McGrathNicol
Deal Rationale
The sellers were motivated to join a larger international group, leveraging the PE-backed buyer’s future exit plan, following their successful launch in Queensland.
For Rapid Circle, the acquisition represented the first step in their expansion into the Australian mid-market and is part of their broader strategy to build an international presence with Microsoft capabilities.
SCD Approach
SCD engaged with Insync Technology over a 1-year period, providing monthly board support and M&A preparation. A full sale process began just before COVID-19 hit, causing the process to be paused when investor sentiment stabilised. During the pause, SCD continued to advise and prepare the business for a future sale, ensuring it remained well-positioned when the market was ready.
SCD Value Add
SCD added value through its deep knowledge of the Microsoft ecosystem and by successfully running a “prep4sale” initiative 6 months before the transaction. This groundwork enabled a smooth re-engagement with acquirers, leading to 3 non-binding offers.
SCD’s understanding of the financial and strategic fit between Insync Technology and Rapid Circle (backed by Mentha Capital) allowed for the identification of the most suitable partner, ensuring a successful outcome.
SCD Advisory were great to have on our side throughout the process. There is a considerable amount of work required in the lead up, during and post the transaction: having their guidance and preparation ensured it all ran smoothly and kept my focus where it needed to be. Pierre was able to coach us through the many decisions that needed to be made and more importantly the different emotions that a founder goes through during the journey to ensure a successful outcome was achieved.
Founder, Insync Technology
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