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SCD advises Aodigy on their sale to Capgemini
Aodigy is a Singapore and Vietnam based Salesforce implementation partner.
Capgemini is a publicly listed multinational IT services and consulting company headquartered in France.
Deal Rationale 
SCD Approach 
SCD Value Add Overview
Advisory & Preparation 1 month
LOI to Closing 3 months
Bilateral discussion 1 to 1
Advisors
Sell Side Lawyers Quahe Woo & Palmer LLC
Buy Side Lawyers Pinsent Masons
Buy Side Financial Advisor PwC
Deal Rationale
The deal was Capgemini’s 5th acquisition in APAC over the prior 2-year period, with the objective of accelerating their growth in Salesforce within the region.
The sellers ultimately joined a larger entity and lead the APAC strategy as Head of APAC for Salesforce.
SCD Approach
Aodigy engaged SCD due to our expertise in handling unsolicited approaches and prior experience on the sale of Acclimation to Capgemini. SCD collaborated with Aodigy to identify key components for a successful sale, set up a data room for the transaction, and negotiate key terms in the Letter of Intent (LOI) to facilitate a smooth execution
SCD Value Add
SCD leveraged its extensive experience in the Salesforce ecosystem and prior dealings with Capgemini to enhance the value of the deal. Our strong processes, honed through previous transactions, enabled us to manage a fully digital transaction during the COVID period, ensuring efficiency and timeliness
Despite limited preparation, SCD successfully led an intensive due diligence exercise under exclusivity, ultimately closing the deal on schedule. This demonstrated our capacity to deliver significant value in bilateral negotiations
We are thankful to Pierre and his team, for their financial and strategic support on this cross-border deal. We are pleased to have found the right home for Aodigy and our staff. Appointing SCD Advisory as our exclusive M&A advisor helped to accelerate the process, despite working under 100% remote conditions!
Co-Founder, Aodigy
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