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SCD advises Carnac Group on their sale to Viseo
Carnac Group, established in 2016, is a certified Salesforce Partner specialising in heavy asset industries.
Viseo Group is a global technology company headquartered in France.
Deal Rationale 
SCD Approach 
SCD Value Add 
Overview
Advisory & Preparation 2 months
Go-To-Market to Closing 4 months
Potential Buyers Approached 44
Advisors
Sell Side Lawyers Maddocks
Buy Side Lawyers Deutsch Miller
Buy Side Financial Advisor Internal
Deal Rationale
For the seller, this allowed them to be part of a larger organisation to better capitalise on the Salesforce market opportunity in Australia.
For the buyer, this acquisition marked their second in the sector, aimed at expanding their market footprint and strengthening their position in the Australian Salesforce ecosystem.
SCD Approach
Carnac Group approached SCD for advice due to its track record in the Salesforce ecosystem. SCD implemented a full process given the active market demand for transformation skills, managing high buyer interest by handling bidder Q&A and preparing management for multiple presentations.
SCD’s efforts led to 2 offers: one from an Australian IT firm and another from a global group.
SCD Value Add
SCD’s expertise in cross-border transactions and strong relationship with Carnac’s founder ensured smooth execution. By facilitating cultural alignment between seller and buyer, we helped secure the right strategic partner.
Leveraging our deep network and track record within the Salesforce ecosystem, we positioned Carnac for a merger with Viseo, enabling the company to join a global player and drive growth in Australia’s customer transformation market.
We’d like to thank Pierre and the SCD team for their guidance and support in navigating this transaction. The team was great to work which allowed for a very efficient transaction. We could really benefit from their invaluable experience in the sector. Exciting times ahead!
Managing Director, Carnac Group
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