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SCD advises ProQuest Consulting on their sale to Decision Inc.
ProQuest Consulting, ANZ’s top Salesforce partner, specialises in human-centric transformation, leveraging AI innovations like Agentforce to redefine customer and field service with Agile delivery.
Decision Inc. is a South-African global technology consulting firm operating in 20 markets, driving business transformation and sustainable growth through innovative strategies and platform engineering.
Deal Rationale 
SCD Approach 
SCD Value Add 
Overview
Go-To-Market to Closing 12 months
Potential Buyers Approached 37
Advisors
Sell Side Lawyers Maddocks
Buy Side Lawyers Kardos Scanlan
Buy Side Financial Advisor Internal
Deal Rationale
The acquisition reinforces Decision Inc.’s presence in the Australian market and significantly strengthens its Salesforce capabilities and team, addressing growing demand in the region.
It enables the minority shareholder to exit, facilitating liquidity and a clean break, while allowing the founder to partially de-risk their position by aligning with a larger, well-resourced global player.
SCD Approach
SCD executed a comprehensive sell-side process for ProQuest, leveraging our deep expertise in the Salesforce ecosystem. This included identifying and approaching a curated list of both local and global buyers, ensuring alignment with ProQuest’s strategic goals and market positioning.
We maximised value by combining sector knowledge with tailored deal strategies, resulting in a successful transaction with Decision Inc.
SCD Value Add
SCD brought extensive expertise, completing its 5th Salesforce partner sale in 4 years.
The team showcased resilience in managing a lengthy, complex cross-border deal, mediating between majority and minority shareholders with differing interests, and bridging local market practices with an international buyer.
We selected SCD as our advisor based on their track record in the salesforce ecosystem and their hands-on approach from preparation to execution of a deal. They have been very patient in helping us delivering this deal with great professionalism. We are very excited to join Decision Inc to accelerate our growth in Australia.
Founder, ProQuest
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