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SCD advises Alistair Jordan on the Management Buy-In (MBI) to 89 Degrees East

89 Degrees East is a 25+ person data, strategy and delivery agency, specialised in Community engagement: from multinational firms to Federal and State Governments to non-for-profit organisations.

Overview
Go-To-Market to Closing 3 months
Bilateral discussions 1 to 1
Advisors
Sell Side Lawyers HLW Ebsworth
Buy Side Lawyers N/A
Buy Side Financial Advisor N/A
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Deal Rationale

For the buyer (our client), the rationale was to transition careers by becoming an entrepreneur and acquiring a consultancy.

For 89 Degrees East, the goal was to achieve partial liquidity while finding a business partner to support future growth.

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SCD Approach

SCD was engaged to advise an individual on the buy-side for the design and execution of a MBI involving a partnership with the previous owner. Rather than focusing solely on negotiation, SCD provided strategic advice to facilitate a smooth deal between the future partners, preserving their personal chemistry, which was critical for success in the media, marketing, and communication sector.

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SCD Value Add

SCD added value by leveraging its expertise in valuation and deal structure, ensuring that the transaction was financially sound and well-structured. SCD also played a key role in coordinating with legal teams, providing clear instructions in a term sheet bullet-point format, which streamlined the legal documentation process and facilitated a successful outcome for both partners.

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